Sans Faceted Asru 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Jawbreak' by BoxTube Labs, 'Ultimatum MFV' by Comicraft, 'Magnitudes' by DuoType, 'Midfield' by Kreuk Type Foundry, 'Chandler Mountain' by Mega Type, 'Kairos Sans' by Monotype, 'Hemispheres' by Runsell Type, 'Hockeynight Sans' by XTOPH, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, signage, athletic, industrial, assertive, retro, military, impact, utility, branding, legibility, ruggedness, blocky, angular, octagonal, stencil-like, compact.
A heavy, block-constructed sans with sharp chamfered corners and faceted joins that replace most curves with planar cuts. Strokes are consistently thick and monolinear, producing compact counters and strong vertical emphasis. The geometry leans toward octagonal bowls and squared terminals, with simplified, straight-sided forms and a slightly compressed, sign-like rhythm in text. Uppercase and numerals feel especially rigid and architectural, while lowercase maintains the same clipped, engineered structure for a unified texture.
Best suited to display work where strong silhouettes matter: sports identities, event posters, bold headlines, and rugged packaging. It can also work well for signage and wayfinding that benefits from an industrial, high-impact look. In longer passages, the dense texture and tight counters make it more effective for short bursts of text than for sustained reading.
The overall tone is bold and utilitarian, with a sporty, team-jersey energy and a rugged, equipment-label toughness. Its faceted silhouettes suggest durability and impact, reading as confident and no-nonsense. The style also carries a nostalgic, scoreboard-and-stenciled-markings vibe that can feel both retro and tactical.
The design appears intended to deliver maximum visual punch through thick, uniform strokes and aggressively faceted geometry. By standardizing chamfers and reducing curves to planar cuts, it aims for a manufactured, emblematic presence that stays consistent across caps, lowercase, and figures. The result prioritizes immediacy and recognizability in display contexts.
The tight apertures and small counters create a dense color on the page, emphasizing impact over delicacy. Diagonal cuts on corners and interior joins create a consistent “chopped” motif across letters and numbers, reinforcing a machined, fabricated look. Numerals follow the same angular logic, with octagonal rounds and squared interiors that remain highly graphic at display sizes.