Sans Normal Logip 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Carouge Pro' by André Simard, 'Gilam' and 'Squad' by Fontfabric, 'Belle Sans' by Park Street Studio, 'Agent Sans' by Positype, 'Neue Reman Sans' by Propertype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, assertive, energetic, punchy, modern, impact, speed, emphasis, display, modernity, oblique, heavy, rounded, chunky, compact.
A heavy, oblique sans with compact proportions and smooth, rounded curves. Strokes are broadly uniform with low contrast, producing dense counters and strong silhouette readability at display sizes. The geometry balances circular bowls with slightly squared terminals and angled cuts that reinforce the forward slant. Overall spacing feels tight-to-moderate, creating a solid, continuous rhythm in words and headlines.
Best suited to headlines, posters, and branding where a strong, forward-leaning voice is needed. It can work well for sports and automotive-style graphics, packaging callouts, and large UI or signage labels that benefit from a bold oblique emphasis. For longer passages, it will be most effective in short bursts (taglines, subheads) due to its dense weight and tight internal space.
The font projects speed and force: its slanted stance and dense weight read as energetic, sporty, and attention-seeking. It feels contemporary and utilitarian rather than delicate, with a confident, poster-like presence suited to bold messaging.
The design appears intended to deliver maximum impact in a compact, slanted sans form—combining sturdy construction with smooth curves for a fast, modern tone. Its consistent stroke weight and simplified terminals suggest a focus on clarity and bold presence rather than ornament or fine detail.
Round letters like O/C/G read notably compact, while diagonals (A/V/W/X/Y) look sturdy and blunt, emphasizing impact over finesse. The lowercase forms maintain the same heavy tone, with the italic angle adding motion without becoming calligraphic.