Sans Normal Perum 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Modica' and 'Technica' by Monotype; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, confident, playful, modern, punchy, impact, approachability, display clarity, brand voice, rounded, geometric, soft corners, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and a strongly geometric construction. Strokes are consistently thick with minimal modulation, and many joins and terminals are softened into subtle curves rather than sharp corners. Counters are relatively compact, giving the face a dense, high-impact texture, while circular forms like O/Q and the bowls of B/P appear sturdy and evenly weighted. Lowercase forms are simple and robust, with single-storey a and g, a short-armed r, and a rounded, substantial dot on i/j; numerals are similarly bold with smooth curves and firm horizontal cuts.
Best suited to display roles such as headlines, posters, brand wordmarks, packaging, and punchy marketing copy where a bold, friendly presence is desired. It can also work for short UI labels or signage when maximum impact and quick recognition are priorities.
The overall tone is upbeat and approachable, combining a friendly roundness with assertive weight. It reads as contemporary and energetic, lending a casual, slightly playful voice without becoming informal or quirky.
The design appears intended to deliver a contemporary, approachable display sans that maintains strong legibility through simple geometry and softened corners. Its dense counters and sturdy shapes prioritize visual impact and a confident brand tone in larger-size typography.
The strong weight and tight internal spaces emphasize silhouette over fine detail, creating clear word-shapes at larger sizes. The sample text shows an even, stable rhythm with consistent color, and the rounded geometry helps reduce harshness in all-caps settings.