Sans Normal Lomep 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'NuOrder' by The Northern Block and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, titles, dynamic, sporty, assertive, modern, punchy, impact, motion, modern branding, headline strength, emphasis, slanted, compact, rounded, geometric, heavy.
A heavy, forward-slanted sans with compact proportions and softly rounded joins. Curves are built from clean, geometric bowls with minimal modulation, while diagonals and terminals are cut with crisp, slightly angled endings that reinforce the sense of motion. Counters stay fairly open for such a dense style, and the overall rhythm is tight and energetic, with consistent stroke mass across letters and numerals.
Best suited to large sizes where its weight and slant can project energy—sports identities, event posters, promotional headlines, product packaging, and impactful UI or video titles. It can work for short bursts of text or callouts, but its density favors display use over long-form reading.
The overall tone is fast and forceful, leaning into a contemporary, performance-driven feel. Its strong slant and dense black shape create an urgent, competitive voice that reads as confident and attention-grabbing rather than restrained or editorial.
The design appears intended to deliver maximum impact with a streamlined, modern construction and a built-in sense of speed. Its geometric curves, tight spacing, and angled terminals suggest a focus on bold branding and energetic messaging.
Distinctive details include a single-storey “a” and “g,” a robust, round “O,” and a “Q” with a short, angled tail. Numerals are similarly weighty and geometric, with an oval “0” and compact, angular figures that hold up well in bold headline settings.