Slab Normal Taze 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Faraon' by Latinotype, 'Modum' by The Northern Block, 'Kheops' by Tipo Pèpel, and 'Cabrito' by insigne (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, friendly, retro, confident, utility, impact, readability, durability, versatility, slab serif, rounded corners, soft terminals, heavy weight, large counters.
A heavy, blocky slab serif with broadly proportioned letterforms and a steady, even rhythm. Strokes are robust with moderate contrast, and the serifs read as square slabs with slightly softened corners, giving the shapes a less rigid feel. Counters remain open despite the weight, and curves are full and rounded, producing a dense but readable texture in text. Overall proportions feel generous and stable, with strong horizontal emphasis from the serifs and thick joins.
This style performs well in headlines and short blocks where its mass and slab structure can anchor a layout. It also suits packaging, branding, and signage that benefit from bold, straightforward letterforms with a friendly edge. For longer text, it works best at comfortable sizes with sufficient leading to avoid an overly heavy page color.
The font projects a sturdy, workmanlike confidence with a warm, approachable tone. Its hefty slabs and softened details evoke a subtle vintage sensibility, suitable for messaging that wants to feel dependable rather than delicate or fashion-forward.
The design appears intended as a dependable, high-impact slab for general-purpose display and emphatic typography. Its softened slab details suggest an aim to balance toughness with approachability, keeping the voice practical and readable while still commanding attention.
In the sample text, the weight creates a pronounced dark color on the page, making it best when ample spacing and size are available. Numerals and capitals match the same solid, squared-off construction, reinforcing a consistent, practical voice across copy and headings.