Sans Normal Bobus 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'TG Haido Grotesk' by Tegami Type (names referenced only for comparison).
Keywords: ui text, web text, editorial, presentations, signage, neutral, modern, clean, utilitarian, friendly, clarity, versatility, readability, neutral voice, general purpose, rounded, open apertures, straight terminals, balanced, workmanlike.
A straightforward sans serif with smooth, rounded curves and predominantly straight, square-cut terminals. Proportions are balanced and conventional, with clear counters and open apertures that keep letters from closing up in text. The uppercase reads crisp and even, while the lowercase maintains simple, familiar constructions; overall spacing and rhythm feel stable and uncluttered. Numerals are plain and highly legible, matching the letterforms in stroke firmness and curvature.
This font suits interface copy, web and app typography, and general editorial settings where readability and a calm, even color are needed. It also works well for presentations, instructional material, and straightforward signage that benefits from simple shapes and clear letter differentiation.
The tone is neutral and contemporary, prioritizing clarity over personality. Its rounded forms add a mild friendliness, but the overall impression remains practical and restrained rather than expressive or decorative.
The likely intention is to provide a dependable, general-purpose sans serif for everyday reading and communication. It appears designed to stay unobtrusive while remaining clear at a range of sizes, with familiar forms that support quick recognition.
The design leans on consistent geometry and clean joins, giving it a predictable texture across lines of text. Round letters appear comfortably circular, and diagonals and verticals maintain a steady, no-nonsense presence that supports information-first typography.