Sans Normal Likir 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont, 'FS Millbank' by Fontsmith, 'Mute' by Indian Type Foundry, 'Rawson' by Latinotype, 'Morandi' by Monotype, 'Akwe Pro' by ROHH, and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, dynamic, sporty, assertive, modern, punchy, impact, motion, emphasis, modern branding, display strength, slanted, rounded, smooth, compact, blocky.
A heavy, right-slanted sans with smooth, rounded geometry and consistently blunt terminals. Curves are broad and simplified, producing sturdy bowls and counters, while joins stay clean and uncluttered. The overall texture is compact and dense, with a strong forward rhythm from the steady slant and muscular strokes. Uppercase forms read solid and geometric, and lowercase shapes keep a straightforward, single-storey feel where visible, maintaining an even, contemporary silhouette across letters and numerals.
This font is well suited to headlines, posters, and bold editorial callouts where a strong slanted sans can add motion and emphasis. It can work effectively in sports branding, event graphics, packaging, and punchy signage that benefits from compact, high-impact letterforms.
The tone is energetic and forceful, with a forward-leaning, action-oriented presence. Its dense weight and simplified shapes give it a confident, no-nonsense voice that feels sporty and contemporary rather than delicate or formal.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure, using a pronounced slant and simplified forms to create speed and emphasis. It prioritizes bold, confident communication in display contexts over delicate detail.
Numerals match the letterforms in heft and roundness, staying clear at display sizes with wide interior spaces for their weight. Spacing appears tuned for headline impact, creating a strong, continuous black line in words and short phrases.