Sans Normal Kumos 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Aaux Next' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, energetic, sporty, contemporary, friendly, confident, dynamism, impact, modernity, approachability, clarity, oblique, geometric, rounded, monoline, compact.
A slanted, monoline sans with rounded, geometric construction and smooth joins. Curves are built from clean circular/elliptical shapes, with sturdy verticals and diagonals that keep a steady rhythm across words. Counters are fairly open for the weight, terminals are mostly blunt or softly squared, and punctuation/details (like the i/j dots) read as crisp, round marks. Numerals follow the same forward-leaning, compact, sturdy styling for consistent texture in mixed text.
Works best for headlines, branding, and promotional typography where a dynamic, forward-leaning voice is desired. It suits sports and active-lifestyle contexts, packaging, and bold UI moments such as hero banners or section titles where strong emphasis and quick recognition matter.
The overall tone is energetic and modern, with a forward motion that feels sporty and purposeful. Its rounded geometry keeps it approachable rather than harsh, making it feel friendly while still assertive and attention-getting.
The design appears intended to deliver a modern, energetic sans voice with a strong slant and rounded geometry, balancing assertiveness with approachability. It aims for high impact and a clean, contemporary texture that stays cohesive across uppercase, lowercase, and numerals.
The oblique angle is prominent enough to create momentum in headlines and short text, and the letterforms maintain a consistent, even color across lines. The shapes lean toward simplified, signage-like clarity with minimal ornament and a clean, contemporary finish.