Sans Normal Lidun 15 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, merchandise, sporty, punchy, confident, dynamic, friendly, attention capture, motion cue, brand impact, modern utility, headline voice, oblique, heavy, rounded, geometric, compact.
A heavy, oblique sans with broad, rounded curves and sturdy, uniform strokes that keep counters open despite the weight. The letterforms lean consistently and feel compact in their sidebearings, with a tall lowercase that reduces the perceived gap between lines. Shapes are largely geometric with softened corners and generous bowls, while terminals are clean and blunt, producing a strong, blocky silhouette. Numerals and capitals are built to match the same dense, forward-tilted rhythm, with round figures standing out as solid, high-impact forms.
This font is best suited to display typography where impact and motion are desirable—sports identities, event posters, bold advertising headlines, and packaging that needs a confident callout. It can also work for short UI labels or badges when set large enough to preserve clarity, especially in all-caps or brief mixed-case phrases.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and momentum. Its hefty, rounded construction reads approachable rather than harsh, giving it a sporty, contemporary voice suited to attention-grabbing statements.
The design appears intended to deliver a high-impact, modern sans voice with an athletic, forward-leaning energy. Its rounded geometry and solid weight aim for immediate legibility at display sizes while maintaining a friendly, contemporary feel.
At smaller sizes the dense weight can visually tighten apertures and spacing, while at display sizes the smooth curves and even stroke behavior read clearly and crisply. The strong slant and tall lowercase create a pronounced headline cadence that benefits from a bit of breathing room in tracking and line spacing.