Sans Normal Maket 2 is a very bold, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, packaging, kids media, playful, cartoon, retro, chunky, bouncy, display impact, friendly branding, comic energy, expressive motion, rounded, soft corners, flared terminals, swashy, dynamic.
A heavy, right-leaning sans with broad, rounded forms and compact counters that stay open despite the dense weight. Strokes are low-contrast and feel brush-cut: joins are smooth, while many terminals end in small wedge-like flicks or scooped notches that add motion. The overall geometry mixes circles and ovals with slightly irregular, sculpted edges, producing a lively rhythm rather than strict modular uniformity. Numerals and capitals share the same inflated, cartoon-like massing, with asymmetrical details that keep the texture animated across a line of text.
Best suited to headlines, posters, and short promotional copy where its bold, animated texture can carry the message. It also fits logo wordmarks, event graphics, packaging, and kid-oriented or comedic branding that benefits from a friendly, energetic slant.
The tone is upbeat and theatrical, with a humorous, comic sign-painting energy. Its slanted stance and flicked terminals suggest speed and spontaneity, giving headlines a friendly, attention-grabbing voice rather than a formal or corporate one.
The design appears intended to deliver maximum personality and impact through wide, rounded shapes and expressive terminals, combining sans simplicity with a hand-cut, cartoon display feel. It prioritizes distinctive silhouettes and playful motion over neutral text ergonomics.
In longer setting, the strong diagonals and distinctive terminal shapes create a pronounced texture that reads best at display sizes. The tight internal spaces and expressive cuts can become a defining feature in short phrases and logos, where the silhouette matters as much as the letterforms.