Sans Normal Madem 4 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'DX Rigraf' by Dirtyline Studio, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app ui, sporty, energetic, assertive, modern, dynamic, impact, speed, branding, emphasis, modernity, oblique, rounded, blunted, compact, blocky.
A heavy, oblique sans with broad proportions and rounded construction. Strokes are thick and even, with softened corners and blunted terminals that keep the forms smooth rather than sharp. Bowls and counters are compact, giving letters a dense, muscular texture, while the slant and generous width create a fast, forward-leaning rhythm. Numerals follow the same robust, rounded logic with tightly held counters and strong horizontal presence.
Best suited for short, high-visibility text such as sports and fitness branding, punchy headlines, posters, and promotional graphics where impact and motion are desired. It can also work for bold UI labels or navigation elements when a strong, energetic voice is needed, but the dense color suggests using it at larger sizes or with ample spacing for comfort.
The overall tone is bold and high-impact, with a forward-leaning momentum that reads as athletic and performance-oriented. Its rounded, softened edges keep the voice approachable despite the weight, landing in a confident, contemporary register suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a modern, rounded sans skeleton, combining a strong oblique stance and broad proportions for speed and emphasis. Its softened terminals and compact counters suggest a goal of staying friendly and cohesive while still feeling powerful and contemporary.
The combination of wide set and dense counters produces strong color on the page, especially in longer lines of text, where the oblique angle adds motion. Curves are smooth and consistent across uppercase, lowercase, and figures, reinforcing a cohesive, branded feel.