Sans Superellipse Odla 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Brignell Square' by IB TYPE Inc., and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, confident, approachable, pragmatic, clarity, impact, simplicity, versatility, brandability, blunt terminals, boxy curves, chunky, compact, geometric.
This is a heavy, geometric sans with rounded-rectangle (superellipse) construction throughout. Curves are smooth and generously rounded, counters are open, and terminals tend to finish with soft, blunt endings rather than sharp cuts. Proportions are stable and utilitarian, with broad, even strokes, compact apertures, and a steady rhythm that keeps text looking cohesive at both display and large text sizes.
It suits branding, packaging, posters, headlines, and UI/UX situations where a strong, readable sans is needed with a softer, more personable edge. It can work well for wayfinding-style labels, product names, and social graphics where round-rect geometry supports a modern, tech-forward or consumer-friendly feel. In longer passages it will be most comfortable at larger sizes where the heavy strokes and tight details stay clear.
The font conveys a friendly, contemporary tone with a confident, approachable presence. Its rounded, softened geometry reads as modern and slightly playful while still feeling sturdy and dependable. Overall it suggests clarity and practicality rather than elegance or formality.
The design appears intended to deliver high visual impact with uncomplicated, geometric letterforms that remain easy to scan. The superelliptical rounding softens the weight, aiming for an inviting voice suitable for contemporary brand systems while maintaining a clean, no-nonsense structure.
Round letters like O/C/G and the bowls in B/P/R emphasize a squared-off curvature, creating a distinctive ‘rounded box’ silhouette across the set. The lowercase shows simple, single-storey forms (e.g., a and g) that reinforce the geometric, contemporary character, and the numerals follow the same robust, rounded-rect logic for consistent texture.