Sans Normal Mipu 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, retro, impact, approachability, display clarity, retro flavor, rounded, bulky, soft corners, compact spacing, large counters.
A heavy, rounded sans with broad, blocky proportions and smooth, softened corners. Strokes are consistently thick with minimal modulation, producing sturdy, high-impact letterforms. Bowls and counters tend toward circular/oval geometry, while joins and terminals are blunt and clean, giving a simplified, poster-ready silhouette. The lowercase is robust and compact, with single-storey forms and short, sturdy extenders; figures are similarly wide and weighty for strong numeric presence.
Best suited to headlines and short bursts of text where impact and friendliness are priorities—posters, brand marks, packaging callouts, and retail or event signage. It can also work for large-scale UI or display labels when a rounded, approachable voice is desired, but its dense weight and width will dominate at smaller sizes or in long passages.
The overall tone is upbeat and confident, with a friendly softness that keeps the weight from feeling harsh. Its wide, rounded shapes evoke a slightly retro, sign-like personality that reads as approachable and energetic rather than formal.
This font appears designed to deliver maximum visual presence with a warm, rounded voice—prioritizing bold legibility, simplified shapes, and a cohesive, billboard-like rhythm for display typography.
The design favors mass and silhouette clarity over fine detail, making words appear as solid, unified blocks. Circular letters (like O/o and related forms) feel especially prominent due to generous interior counters, while diagonal-heavy letters (like K, V, W, X) remain bold and stable through simplified, chunky construction.