Sans Normal Lyray 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Grandi' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, retro, energetic, bold, playful, impact, motion, attention, approachability, oblique, rounded, soft corners, bouncy, compact counters.
A heavy, oblique sans with rounded terminals and softly squared curves that keep the forms friendly while still feeling punchy. Stroke weight is substantial and fairly even, with subtle modulation where curves meet straights. The letterforms lean forward with a springy rhythm, and many shapes show slightly compressed counters and sturdy bowls. Numerals and capitals share the same robust, unified mass, producing a strong, poster-like silhouette at display sizes.
Best suited for short, prominent text such as headlines, logos, posters, and packaging where bold presence matters. It also fits sports and lifestyle branding, event promotions, and punchy UI callouts, while longer passages are likely to feel heavy and tight due to the dense counters.
The overall tone is energetic and upbeat, with a distinctly sporty, retro-leaning feel. Its forward slant and chunky shapes suggest motion and impact, making it feel confident, lively, and attention-seeking rather than formal or restrained.
The font appears designed to deliver maximum impact with a friendly, contemporary edge—combining strong, blocky forms with rounded shaping and a forward-leaning stance to communicate speed and confidence in display typography.
The design emphasizes solid black shapes and clear silhouettes, with tight internal spaces in letters like a/e/s and dense bowls that can close up at smaller sizes. The oblique angle is consistent across cases, and the rounded corners help prevent the weight from feeling harsh.