Sans Normal Madun 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Pragmatica' by ParaType, 'Nuber Next' by The Northern Block, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, retro, impact, motion, branding, attention, slanted, compact counters, blocky, rounded, angular joins.
A heavy, right-slanted sans with broad, low-contrast strokes and rounded outer curves paired with crisp, angled terminals. The letterforms lean on geometric construction but are slightly squashed and muscular, with compact counters and a strong horizontal emphasis. Curves are smooth and full (notably in round letters and numerals), while joins and cuts introduce sharpness that keeps the texture punchy. Spacing feels intentionally tight for impact, producing a dense, poster-like color in text.
Best suited to short, high-impact settings such as headlines, posters, sports and event branding, promotional graphics, packaging, and bold signage. It can also work for punchy subheads or callouts where an energetic, forward-leaning texture is desirable, especially when set with generous line spacing.
The overall tone is loud, fast, and confident, evoking athletic branding and high-impact display typography. Its slant and hefty shapes convey motion and urgency, while the rounded geometry adds a friendly, accessible edge. The result feels bold and promotional rather than understated or editorial.
The design appears intended to deliver maximum visual punch and a sense of speed through a strong slant, broad proportions, and compact counters. It prioritizes instant recognition and brand presence, aiming for a dynamic, athletic display voice that remains clean and sans in structure.
In the samples, the strong slant and compact interior spaces make the font most comfortable at larger sizes where counters stay open. Numerals share the same chunky, rounded construction and maintain the energetic rhythm of the letters, supporting attention-grabbing numeric callouts.