Sans Normal Madov 6 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Gltp Starion' by Glowtype; 'Moveo Sans' by Green Type; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, confident, energetic, punchy, modern, impact, speed, attention, display, slanted, blocky, rounded, compact, high-impact.
This typeface is a heavy, right-slanted sans with broad proportions and compact counters. Strokes are thick and fairly even, with subtly softened corners and rounded bowls that keep the forms from feeling harsh. The italic angle is assertive, and many terminals are cut on a diagonal, creating a fast, forward rhythm. The overall texture is dense and dark, with tight-looking internal spaces and sturdy, simplified construction.
Best suited to short, high-impact settings such as headlines, posters, packaging, and brand marks where a strong slanted voice is desired. It can work well for sports and automotive-style graphics, promotional campaigns, and bold UI callouts, but its dense color suggests using it at larger sizes or with generous spacing for extended text.
The letterforms project speed and confidence, reading as athletic and promotional rather than reserved or editorial. Its slanted stance and dense color feel energetic and insistent, giving headlines a sense of momentum and urgency.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, combining a strong italic slant with rounded geometry for a bold, kinetic presence. It prioritizes immediacy and visibility over delicate detail, aiming for a confident display tone.
Uppercase forms feel especially blocky and stable, while lowercase shapes stay compact and utilitarian, reinforcing a bold, display-first personality. Numerals are equally weighty and attention-grabbing, matching the strong typographic color of the letters.