Sans Normal Madih 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, dynamic, industrial, retro, impact, speed, strength, attention, branding, oblique, slanted, chunky, rounded, compact.
A heavy, slanted sans with broad proportions and rounded, mostly closed counters. Strokes are largely monolinear, with smooth curve transitions and blunt, slightly angled terminals that reinforce a forward-leaning rhythm. The forms feel compact and dense, with tight internal spaces in letters like B, a, e, and s, and a generally sturdy, blocky silhouette across both uppercase and lowercase.
Best suited for short, prominent text such as headlines, posters, sports or team graphics, and bold packaging callouts where mass and motion are desirable. It can also work for large-scale signage or UI hero text, but the dense counters and strong slant make it less comfortable for long passages at small sizes.
The overall tone is energetic and forceful, with a fast, performance-oriented feel. Its bulky shapes and oblique stance read as confident and utilitarian, leaning toward sporty and industrial branding rather than refined or quiet editorial use.
The design appears intended to deliver maximum visual impact with a sense of speed and strength. Its wide stance, rounded construction, and oblique angle suggest a display face built for branding and promotional typography where bold presence and quick recognition are priorities.
Round letters (O, Q, o, e) emphasize a squarish-oval geometry, while diagonals (A, K, V, W, X, Y) are thick and decisive, creating strong zig-zag rhythm in all-caps settings. Numerals match the same heavy, slanted construction and appear designed for impact at display sizes.