Sans Superellipse Olluw 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra, 'Core Sans M' by S-Core, and 'Beval' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, signage, logos, packaging, friendly, robust, modern, playful, industrial, impact, approachability, clarity, modern branding, signage legibility, rounded, blocky, compact, soft corners, sturdy.
A heavy, rounded sans with superelliptical construction: curves resolve into broad, squared-off bowls and softly radiused corners rather than true circles. Strokes are consistently thick with minimal modulation, and terminals tend to be blunt and slightly rounded, producing a solid, compact silhouette. Counters are relatively small for the weight, with wide, flattened curves in letters like C, G, O, and Q, and a generally even, engineered rhythm across the set. Figures share the same chunky geometry, with simple, sturdy forms and a clear, utilitarian presence.
Best suited for headlines and display settings where its dense weight and rounded, blocky shapes can carry strong visual presence. It works well for branding, packaging, signage, and short UI or advertising copy where an approachable but sturdy voice is desired, especially at medium-to-large sizes.
The overall tone is confident and approachable, combining a friendly softness at the corners with a strong, no-nonsense mass. It feels contemporary and slightly playful, like signage or product lettering designed to read quickly while still looking personable.
The font appears designed to deliver maximum punch and legibility with a softened, geometric personality. Its superelliptical curves and blunt terminals suggest an intention to bridge industrial clarity with a friendly, contemporary finish for prominent display use.
The design leans on rounded-rectangle geometry throughout, giving both uppercase and lowercase a cohesive, “molded” feel. In text, the dark color and tight internal spaces create high impact, while the rounded corners help prevent the weight from feeling harsh.