Sans Normal Oldub 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Albra' by BumbumType, 'Corporative Sans' by Latinotype, 'Mundial Narrow' by TipoType, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, casual, retro, friendliness, impact, approachability, informality, rounded, soft, bouncy, chunky, informal.
This typeface is a heavy, rounded sans with soft corners, broad curves, and compact interior counters. Strokes stay largely even, with gentle, slightly irregular terminals that give the outlines a subtly hand-shaped feel. The proportions read slightly condensed and sturdy, with wide shoulders on letters like n and m, a round, open bowl structure on o/e, and a single-storey a and g that emphasize simplicity. Spacing appears generous for a bold style, supporting clear word shapes and preventing the counters from closing up at larger sizes.
It performs best in display contexts such as headlines, posters, packaging, and bold brand statements where its rounded weight and soft shaping can be appreciated. It can also work for short UI labels or signage when a friendly, informal tone is desired, especially at medium-to-large sizes.
The overall tone is warm and personable, with a buoyant rhythm that feels friendly rather than technical. Its rounded geometry and slightly quirky terminals introduce a playful, retro-leaning character suitable for upbeat messaging and approachable branding.
The design appears intended to deliver a robust, friendly sans voice with rounded forms and a slightly hand-touched finish, prioritizing warmth and immediate legibility over strict geometric precision. Its construction suggests an emphasis on cheerful impact for attention-grabbing copy.
Uppercase forms look stable and headline-oriented, while the lowercase maintains a consistent, approachable texture with clearly differentiated shapes. Numerals follow the same rounded, chunky construction, reading best when set with ample size and line spacing.