Sans Normal Ishu 5 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Miura' by DSType, 'Muller Next' by Fontfabric, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Favela' by Machalski, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, bold, friendly, retro, playful, chunky, impact, approachability, display legibility, retro tone, brand voice, soft corners, rounded, bulky, punchy, high impact.
A heavy, rounded sans with broad proportions and compact counters. Strokes are thick and even-feeling, with softened corners and smoothly modeled curves that give letters a molded, almost cutout look. The uppercase is wide and blocky with simple geometry, while the lowercase stays robust and open, keeping shapes legible despite the dense weight. Numerals are similarly stout, with prominent bowls and a stable, grounded stance.
Best suited to headlines and short bursts of text where impact and personality are priorities. It works well for posters, packaging, badges, and branding that needs a bold, friendly voice, and it can hold up in large-format signage thanks to its sturdy, open shapes.
The overall tone is confident and approachable, with a playful retro flavor. Its inflated, cushioned shapes feel sporty and cartoon-adjacent rather than technical, projecting warmth and immediacy at display sizes.
This font appears designed to deliver maximum presence with rounded, approachable forms—prioritizing bold readability and a lively, nostalgic character in display settings.
Spacing appears generous for such a heavy design, helping prevent blacking-up in words. Round letters (like O, Q, and e) emphasize strong circular construction, while diagonals in letters like K, V, and X remain thick and assertive, keeping a consistent texture across lines.