Sans Normal Adruh 13 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui labels, friendly, dynamic, contemporary, casual, approachable, approachability, motion, modern clarity, everyday legibility, rounded, humanist, soft corners, open apertures, lively rhythm.
A slanted sans with rounded construction and smooth, continuous curves. Stroke weight stays even with minimal modulation, while terminals are clean and softly finished rather than sharply cut. Proportions run generously wide with open counters and broad bowls, giving letters ample internal space. The italic angle and slightly elastic widths create a lively baseline rhythm, and the forms stay clear and stable in both uppercase and lowercase.
This font works well for branding and headline settings where you want motion and friendliness without losing clarity. Its open forms and even strokes also suit short UI labels, signage, and packaging copy, especially when a modern, informal italic voice is desired.
The overall tone is warm and energetic, combining an informal italic motion with tidy, modern shapes. It feels friendly and conversational rather than strict or technical, with a light, upbeat presence that suits approachable messaging.
The design appears intended to deliver a clean, contemporary sans with an inherent sense of movement, using rounded geometry and an italic slant to feel active and personable. It aims to balance display-level character with straightforward legibility for everyday promotional and interface text.
Uppercase shapes read straightforward and geometric-leaning, while the lowercase adds more humanist nuance through open apertures and rounded joins. Figures are simple and readable, aligning visually with the letterforms for consistent color in mixed text.