Sans Normal Uskur 6 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Alber New' by moretype (names referenced only for comparison).
Keywords: editorial, branding, advertising, ui text, packaging, modern, dynamic, clean, friendly, emphasis, readability, contemporary tone, editorial utility, brand voice, oblique, humanist, open apertures, rounded terminals, slanted stress.
A slanted sans with smooth, rounded curves and gently modulated strokes that keep counters open and legible. The italic angle is consistent across the set, with a humanist rhythm in the lowercase and soft, slightly tapered terminals. Uppercase forms are straightforward and sturdy, while the lowercase shows more calligraphic influence in shapes like a single-storey “a” and the angled, flowing joins in “m” and “n”. Numerals are clear and fairly even in color, with rounded bowls and diagonally cut details that reinforce the forward-leaning motion.
Works well for editorial subheads, pull quotes, and promotional copy where an italic voice is desired without sacrificing clarity. It also suits branding and packaging that want a modern, personable tone, and can function in UI or interface contexts for emphasis, labels, or secondary text.
The overall tone feels contemporary and energetic, with an approachable, conversational voice rather than a rigid or technical one. The slant and rounded shaping give it a sense of momentum suited to lively messaging while remaining composed and professional.
The design appears intended to provide a clean, modern italic companion with enough humanist softness to stay readable in paragraphs. Its consistent forward slant and open forms suggest a focus on energetic communication and clear emphasis in contemporary layouts.
Round letters (like o, c, e) lean on near-elliptical geometry, and many terminals finish with subtle diagonal cuts that add crispness without looking sharp. The spacing reads balanced in text, with a steady texture that avoids heaviness and keeps long lines comfortable.