Sans Superellipse Rulul 9 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, art deco, retro, architectural, stylized, display, decorative sans, signage style, geometric voice, retro revival, rounded corners, tall caps, compressed, geometric, monoline-ish.
This typeface is built from tall, compact forms with softly rounded outer corners and a strong vertical rhythm. Strokes stay fairly even, with subtle contrast and crisp, squared terminals that give many letters a constructed, modular feel. Curves tend to resolve into rounded-rectangle bowls rather than true circles, and counters are narrow and vertically oriented. Several capitals feature distinctive internal cut-ins and simplified joins, while the lowercase maintains a similarly streamlined geometry with restrained apertures and minimal stroke modulation.
It performs best in display contexts where its distinctive geometry and tight, vertical rhythm can be appreciated—such as headlines, poster typography, brand marks, packaging titles, and signage. In longer text, its compressed proportions and narrow counters may call for larger sizes and generous spacing to preserve clarity.
The overall tone feels retro-modern and architectural, evoking signage and early 20th‑century display lettering with a contemporary, simplified finish. Its compressed stance and rounded-rectilinear curves create a confident, stylized voice that reads as designed rather than neutral.
The design intent appears to be a clean, stylized sans with superelliptical construction—aiming for a decorative, period-tinged personality while keeping the letterforms disciplined and consistent for impactful display use.
The caps are especially tall and compact, creating a strong headline texture and a consistent columnar pattern in all-caps settings. Numerals follow the same squared-curved logic, staying narrow and upright with firm terminals, reinforcing a cohesive, engineered look across letters and figures.