Sans Normal Tihi 4 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, logotypes, editorial, fashion, dramatic, refined, modern, display impact, editorial tone, brand distinction, luxury feel, high-contrast, hairline, sculptural, crisp, elegant.
A high-contrast display sans with crisp, straight terminals and pronounced thick–thin modulation throughout. Curves are built from smooth ovals and bowls, while many joins and diagonals resolve into sharp, blade-like strokes that taper to hairlines. The proportions are expansive with generous widths and airy counters; round letters like O and Q feel broad and open, and many glyphs show deliberate asymmetries and cut-in notches that heighten the graphic rhythm. Overall spacing reads loose and spacious, emphasizing the clean silhouettes and strong contrast.
Best suited to large-scale typography such as headlines, cover lines, posters, and brand marks where the contrast and sharp details can be appreciated. It can also work for short editorial subheads or pull quotes when set with generous tracking and comfortable line spacing.
The tone is sleek and editorial, balancing elegance with a slightly avant‑garde edge. Its sharp hairlines and sculpted forms convey luxury and precision, while the exaggerated contrast adds drama and a fashion-forward attitude.
The design appears intended as a contemporary, high-impact display sans that borrows the drama of Didone-like contrast while keeping a largely sans structure. Its wide proportions and signature hairline cuts suggest a focus on distinctive branding and editorial presence rather than compact, utilitarian text setting.
Distinctive cut-ins and razor-thin strokes appear in several letters and figures, creating a signature “sliced” look that becomes more noticeable at larger sizes. In paragraphs, the contrast and fine details produce a lively texture but can feel delicate, especially where hairlines intersect or terminate.