Sans Normal Ikguf 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Pantograph' by Colophon Foundry; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Puck' by Type.p (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, signage, friendly, modern, approachable, playful, casual, clarity, warmth, simplicity, accessibility, informality, rounded, soft terminals, open counters, geometric-leaning, smooth curves.
A rounded sans with heavy, even strokes and very low contrast, built around broad curves and softened corners. Proportions are generous and slightly expanded, with roomy counters and a steady, calm rhythm. Terminals are smoothly rounded throughout, giving letters a cohesive, tactile look; curves dominate, while joins and diagonals stay clean and uncluttered for clear silhouettes.
It performs well in branding, packaging, and marketing where a friendly, modern tone is needed, especially in logos, headings, and short blocks of copy. The sturdy strokes and open forms also suit UI labels, signage, posters, and social content where quick recognition matters. It can work for body text at comfortable sizes when a softer, more personable sans is desired.
This typeface feels friendly and approachable, with a softly confident tone that reads as modern and unpretentious. Its rounded terminals and open shapes create an easygoing, welcoming voice that suits casual but polished communication.
The design appears intended to deliver high-impact readability with a warm, rounded personality. By emphasizing consistent stroke weight, open internal spaces, and softened endings, it aims to stay clear at a range of sizes while projecting an inviting, contemporary character.
The figures follow the same rounded, monoline logic as the letters, with smooth curves and simplified construction. Overall spacing appears comfortable, and the letterforms avoid sharp details, reinforcing the typeface’s gentle, cohesive texture in paragraphs.