Sans Superellipse Huruh 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Prelo Condensed' by Monotype, 'Metronic Pro' by Mostardesign, and 'Etelka' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, bold, industrial, sporty, friendly, retro, impact, clarity, solidity, approachability, display, compact, blocky, rounded, soft corners, high contrast (mass).
This typeface is built from heavy, compact strokes with smoothly rounded corners and a squared-off, superellipse geometry. Curves tend to resolve into rounded rectangles rather than pure circles, producing sturdy bowls and counters that feel enclosed and dense. Terminals are blunt and consistent, with minimal modulation, and the overall rhythm is tight with short extenders and generous weight throughout. The result is a strong, poster-oriented silhouette that stays crisp and legible at large sizes.
Best suited to headlines, short copy, and display settings where impact is required—posters, brand marks, packaging, apparel graphics, and signage. Its dense shapes and blunt terminals help it hold up in high-contrast applications and simple color palettes where a strong typographic block is desired.
The tone is assertive and energetic, with a friendly softness coming from the rounded corners. It reads as sporty and industrial at once—confident, no-nonsense, and slightly retro in its chunky, compact forms.
The design appears intended to deliver maximum visual punch with a cohesive rounded-rectangle geometry, emphasizing solidity and readability over finesse. It aims to create a confident, contemporary display voice that remains approachable through softened corners and consistent, simplified construction.
Round letters such as O and Q are notably squared in feel, and the numerals follow the same robust, geometric logic. The lowercase maintains a solid, compact presence, making mixed-case settings feel uniformly bold rather than delicate or calligraphic.