Sans Normal Okkub 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'HD Colton' by HyperDeluxe, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, friendly, clean, neutral, impact, clarity, approachability, versatility, geometric, rounded, heavyweight, open apertures, large counters.
A sturdy sans with broad, even strokes and smooth, rounded geometry. Curves are built from near-circular bowls and softened joins, while verticals and horizontals stay straight and consistent, creating a stable, low-modulation texture. Counters are generous for the weight, apertures are fairly open, and terminals are clean and undecorated. The lowercase shows a single-storey a and g, compact shoulders, and a readable, workmanlike rhythm; figures are similarly robust, with round forms and simple construction.
Best suited to headlines, posters, and brand marks where a bold, clean presence is needed. It also works well for signage and short UI labels thanks to its open counters and straightforward forms, though its weight and width are most effective when used for emphasis rather than dense body text.
The overall tone is modern and confident, with a friendly approachability driven by its rounded shapes and spacious counters. It feels straightforward and contemporary rather than technical or ornamental, projecting clarity and reliability at a glance.
The design appears intended as a versatile, contemporary workhorse sans that delivers strong impact without sacrificing legibility. Its rounded, geometric construction suggests a focus on clarity and approachability for modern communication and identity work.
At text sizes the heavy color and wide proportions create strong emphasis and clear word shapes, especially in headlines. Round letters (O, Q, 0, 8, 9) read particularly smooth and consistent, contributing to a cohesive, geometric feel across the set.