Sans Normal Kidiw 9 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Moveo Sans' by Green Type; 'Fact' by ParaType; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, friendly, retro, impact, momentum, headline voice, brand presence, athletic tone, oblique, rounded, soft corners, compact counters, heavy terminals.
A heavy, right-leaning sans with broad, rounded letterforms and low stroke modulation. Curves are built from smooth ellipses with softened joins, producing a sturdy, cohesive texture at display sizes. Apertures are generally open, but counters run relatively compact due to the weight, and terminals are blunt with subtly eased edges. Proportions feel wide and stable, with a consistent oblique angle across uppercase, lowercase, and figures, creating a forward-driving rhythm.
This font performs best in short-to-medium display settings such as headlines, posters, event graphics, and brand marks that want speed and impact. It also fits packaging and promotional materials where a bold, energetic tone is desirable. For paragraphs, it’s better used at larger sizes with generous line spacing to offset its heavy, italic texture.
The overall tone is assertive and upbeat, with a sporty, headline-ready presence. Its rounded construction keeps it approachable rather than severe, while the strong slant adds motion and urgency. The result feels contemporary with a slight retro athletic flavor, suited to bold, optimistic messaging.
The design appears intended as an impactful, modern display sans that communicates motion and confidence through an aggressive oblique stance and broad, rounded geometry. It prioritizes strong silhouette, quick recognition, and a cohesive, brandable texture across letters and numerals.
The uppercase reads especially solid and geometric, while the lowercase introduces a more conversational rhythm through rounded bowls and simplified forms. Numerals match the weight and slant closely, keeping mixed alphanumeric settings visually even. In longer sample text, the dense strokes create a dark color, so spacing and size become important for comfort.