Sans Normal Lomom 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Agilita' by Linotype, 'Recht' by Mint Type, 'Proda Sans' by Nasir Udin, 'Core Sans G' by S-Core, and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, playful, punchy, retro, sporty, friendly, impact, motion, readability, personality, display, rounded, bouncy, slanted, chunky, ink-trap hints.
This typeface is a heavy, right-leaning sans with rounded, compact bowls and broadly curved construction. Strokes are thick and even, with softly tapered terminals and occasional notched joins that read like subtle ink-trap cut-ins, especially at tight counters and shoulder connections. The geometry favors wide arcs over sharp corners, but several letters introduce angled slices and wedge-like breaks that add snap and help keep counters open at this weight. Overall spacing appears moderately tight, producing a dense, energetic texture in words while maintaining clear internal forms in letters like O, Q, e, and a.
Best suited for display work where impact and personality are desired: headlines, posters, logo wordmarks, packaging, and sports or event graphics. It also works well for short UI labels, stickers, and social graphics where bold slanted text needs to read quickly, though its dense weight suggests avoiding long body text.
The overall tone is upbeat and assertive, combining a sporty, poster-friendly presence with a casual, approachable friendliness. Its slant and chunky curves create a sense of motion and enthusiasm, evoking retro headline lettering and contemporary athletic branding at the same time.
The design appears intended to deliver a bold, energetic sans voice with a consistent forward motion, prioritizing strong silhouettes, open counters, and a lively rhythm. The subtle cut-ins at joins suggest an effort to keep forms crisp and legible at heavy sizes while retaining a playful, rounded character.
Capitals are built with simple, bold silhouettes and minimal ornament, while lowercase forms lean toward single-storey, rounded constructions that emphasize rhythm over strict neutrality. Numerals match the same chunky, forward-leaning stance, with simplified shapes and strong mass that hold up well in short strings and callouts.