Sans Normal Obnow 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'FS Koopman' by Fontsmith, 'Passenger Sans' by Indian Type Foundry, 'NeoGram' by The Northern Block, 'Paul Grotesk' by artill, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, clarity, modernity, approachability, visibility, geometric, rounded, compact, chunky, clean.
This typeface is a heavy, geometric sans with broad, rounded bowls and a compact overall footprint. Strokes are consistently thick with smooth curve-to-stem joins, and terminals are mostly blunt, giving the letters a solid, poster-like presence. Counters are relatively tight (notably in B, P, R, and e), while circular forms like O and 0 stay clean and even, maintaining a steady rhythm across caps, lowercase, and numerals. The lowercase shows simple, sturdy construction with minimal calligraphic modulation and clear, straightforward shapes.
It performs best in display contexts such as headlines, posters, branding marks, packaging, and signage where a strong, compact silhouette helps text hold attention. It can also work for short blocks of UI or promotional copy when a dense, high-impact typographic color is desired.
The tone is assertive and upbeat, projecting clarity and immediacy without feeling sharp or technical. Its rounded geometry and dense color give it a friendly, approachable boldness that reads as contemporary and energetic.
The design appears intended to deliver a robust, contemporary sans voice with rounded geometric forms and a compact, high-visibility presence. It prioritizes bold legibility and visual punch, making it well-suited for attention-driven communication.
The numerals follow the same compact, weighty construction as the letters, supporting strong emphasis in mixed alphanumeric settings. The overall texture in paragraph settings is dark and uniform, favoring impact over delicacy.