Sans Normal Tilu 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, authoritative, classic, formal, confident, impact, readability, heritage, authority, clarity, bracketed serifs, vertical stress, rounded joins, large counters, ball terminals.
A sturdy, display-oriented serif with pronounced vertical stems and clear thick–thin modulation. The letterforms are broad and open, with generous counters and a steady, upright rhythm. Serifs appear bracketed and well integrated into the stems, and curves show a traditional vertical stress (notably in C, G, O, and Q). Lowercase forms include a double-storey a and g, a relatively compact r, and a t with a substantial crossbar; several characters show small ball-like terminals or softened ends that add warmth without reducing clarity. Numerals are similarly weighty and legible, with an oldstyle-like feel in the 2 and 3 and a broad, stable 8.
Best suited for headlines, magazine and newspaper-style editorial layouts, and prominent titling where contrast and width can be appreciated. It can also serve in branding and packaging that benefits from a traditional, trustworthy tone and strong legibility at larger sizes.
The font conveys a confident, editorial tone—serious and established, with a slightly bookish, traditional voice. Its broad proportions and crisp contrast give it a commanding presence suited to statements and headlines rather than neutral utility.
The design appears intended to deliver a classic, high-impact reading texture with traditional serif cues, balancing sturdy stems and open counters for clarity while adding subtle terminal detailing for character.
Spacing appears comfortable at large sizes, and the wide set combined with strong contrast produces a dark, even texture in paragraph samples. Round letters stay smooth and full, while diagonals (V, W, X, Y) remain clean and assertive, helping maintain a consistent, authoritative color across mixed text.