Sans Superellipse Upgo 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Millenium Pro' by TypoStudio Pro (names referenced only for comparison).
Keywords: headlines, logos, posters, ui labels, packaging, techy, futuristic, confident, clean, industrial, modern branding, display impact, tech ui, friendly strength, rounded corners, squared rounds, geometric, blocky, compact counters.
A heavy, geometric sans with rounded-rectangle (superellipse) construction throughout. Strokes stay even and solid, with smooth, softened corners and generally squared-off terminals that keep the silhouettes crisp. Round letters like O/Q read as squarish loops with generous curvature, while diagonals (V, W, X, Y, Z) are clean and strongly planar. Counters are compact and openings are controlled, giving the face a dense, sturdy rhythm that holds its shape well at display sizes.
Best suited to headlines, brand marks, and short text where its chunky geometry and rounded corners can read clearly and characterfully. It also fits UI labels, signage, and product/tech packaging that benefit from a sturdy, contemporary tone. For long-form reading, it will be most comfortable at larger sizes where the compact counters stay open.
The overall tone is modern and engineered, with a slightly sci‑fi, UI-forward feel. Its softened corners keep it approachable, but the blocky geometry and wide stance project confidence and power. The result feels tech-branded and sporty rather than neutral or literary.
The design appears intended to deliver a contemporary, tech-leaning display voice built from rounded-rectangular geometry. Its consistent stroke weight and softened corners suggest a goal of combining strength with approachability, optimizing for bold branding and clear, high-impact messaging.
The lowercase set is simple and utilitarian, mixing single-storey forms (notably the a) with squared bowls and short, sturdy joins. Numerals follow the same rounded-rectangle logic, with a distinctive, squared 0 and assertive, angular 7. The spacing and sidebearings appear tuned for impactful headlines, producing a strong, even color in continuous text.