Sans Normal Lunid 13 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Gudsein Grotesk' by Godbless Studio, 'Galano Grotesque' by René Bieder, and 'Inovasi' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logo concepts, packaging, sporty, energetic, assertive, modern, loud, impact, speed, display, attention, oblique, rounded, chunky, compact counters, soft corners.
This typeface is a heavy, oblique sans with broad proportions and rounded, sculpted forms. Strokes are uniform and dense, with tight internal counters and smooth curve-to-stem transitions that keep letters feeling compact despite their width. Terminals are clean and mostly blunt, while curves (notably in C, O, S, and numerals) read as confident, slightly compressed ovals. The overall rhythm is steady and blocky, optimized for strong silhouette recognition at headline sizes.
Best suited to display roles where impact is the priority—sports and esports identities, event posters, retail promotions, and bold packaging. It also works for short UI banners or hero text where the oblique emphasis supports motion and urgency, but it’s less ideal for long passages due to tight counters and heavy texture.
The font projects speed and impact, combining a forward-leaning stance with bold, rounded shapes that feel athletic and promotional. Its tone is contemporary and punchy, leaning toward action-oriented branding rather than restrained editorial typography.
The design appears intended to deliver an aggressive, high-energy display voice: a wide, rounded sans pushed into a forward slant to imply motion, with compact internal spaces and consistent stroke weight to maximize punch and visibility.
Numerals share the same chunky, rounded construction as the letters, with especially solid curves in 8 and 9 and a simplified, forceful 1. Lowercase forms maintain the same oblique, compact-counter approach, creating a cohesive texture in dense lines of text but reducing openness for small-size reading.