Sans Normal Ambas 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, neutral, modern, clean, technical, friendly, legibility, versatility, clarity, modernity, geometric, open counters, even rhythm, smooth curves, plain forms.
A clean geometric sans with even stroke color and smooth, rounded curves. The letterforms favor simple construction with open apertures and generous internal counters, keeping shapes clear at both display and text sizes. Terminals are predominantly straight and crisp, while curves stay symmetrical and controlled, producing a steady, consistent rhythm across capitals, lowercase, and figures. Numerals match the same straightforward geometry, with round forms that sit comfortably alongside the letters.
This font suits interface typography, product and system labeling, and other clarity-first contexts where consistency and quick recognition matter. It also works well for editorial subheads, corporate communications, and contemporary branding that needs a neutral, dependable voice without calling attention to itself.
The overall tone is modern and neutral, with a practical, no-nonsense clarity. Its restrained shapes and consistent proportions give it a technical, contemporary feel, while the rounded geometry keeps it approachable rather than severe.
The design intention appears to prioritize straightforward legibility and contemporary utility through geometric construction, open counters, and an even typographic color. It aims to be versatile across settings by staying stylistically restrained while remaining visually crisp and orderly.
Spacing appears comfortably balanced, with a stable baseline presence and tidy sidebearings that help blocks of text look orderly. The mix of circular bowls and straight stems creates a predictable pattern that reads quickly and feels structurally coherent.