Sans Normal Lubas 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun; 'Steradian' by Emtype Foundry; and 'Centra No. 2', 'Harmonia Sans', and 'Harmonia Sans Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, energetic, friendly, impact, motion, branding, clarity, modernity, slanted, geometric, rounded, compact, blocky.
This typeface is a heavy, forward-slanted sans with robust, rounded geometry and smooth, low-modulation curves. Counters are generously open in letters like O, P, and e, while joins and terminals stay clean and blunt, creating a compact, high-impact silhouette. The overall rhythm is steady and contemporary, with subtly squared curves and a consistent slant that keeps both uppercase and lowercase visually unified and punchy.
It performs best in display contexts where impact and speed are desired: headlines, poster typography, sports and event branding, and bold packaging statements. The strong weight and slant help it hold up well in short phrases, logos, and callouts where immediate legibility and attitude matter more than long-form reading comfort.
The tone is energetic and confident, with a sporty, headline-forward attitude. Its combination of thick strokes and a consistent slant gives it a sense of motion and urgency, while the rounded forms keep it approachable rather than harsh.
The design appears intended as a high-impact italic sans for attention-grabbing communication, balancing compact, geometric shapes with rounded counters to stay readable while projecting momentum. It targets contemporary branding needs where a bold, dynamic voice is required without decorative complexity.
The uppercase set reads as sturdy and emblematic, and the lowercase maintains strong presence with simplified, bold forms that stay clear at a glance. Numerals match the same weighty, rounded construction, supporting a cohesive look for short numeric strings and prominent figures.