Sans Superellipse Hibid 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kelson' by Armasen, 'Boxed' and 'Boxed Round' by Tipo Pèpel, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, sturdy, sporty, impact, clarity, approachability, modernity, versatility, rounded, compact, blocky, geometric, high impact.
A heavy, compact sans with rounded-rectangle construction and soft corners throughout. Strokes are uniform and dense, with large counters that stay open despite the weight. Curves resolve into squarish bowls and terminals, giving letters like C, G, O, and S a superelliptical feel, while straight-sided forms (E, F, H, N) stay rigid and rectangular. The lowercase is robust and simplified, with a single-storey a and g, short apertures, and a wide, stable stance; figures are similarly blocky with rounded interiors for strong, consistent color.
Best suited to display typography where strong presence is needed: headlines, brand marks, campaign graphics, packaging, and wayfinding or retail signage. The compact, rounded geometry holds up well in short phrases and large settings where a consistent, high-impact texture is desirable.
The overall tone is bold and direct, balancing friendliness from the rounded geometry with a tough, no-nonsense presence. It reads as contemporary and energetic, with a slightly utilitarian, athletic edge rather than a delicate or refined mood.
Likely intended as a bold, modern workhorse sans that combines geometric efficiency with approachable rounded forms. The simplified, sturdy shapes suggest a focus on high legibility at larger sizes and a dependable, graphic voice for contemporary identities.
The design favors broad shoulders and squarish bowls, creating a tight, punchy rhythm in words and lines of text. Distinctive shapes like the large, rounded O/Q forms and the compact, squared curves help maintain clarity at display sizes while keeping the texture uniform.