Sans Normal Relil 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gardner Sans' by Lewis McGuffie Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, approachable, clean, confident, clarity, modernity, friendliness, impact, versatility, rounded, geometric, sturdy, open, even.
A heavy, geometric sans with rounded curves and uniform stroke strength. Counters are generous and largely circular/oval, with smooth joins and minimal modulation, giving the forms a sturdy, even texture. Terminals are clean and mostly straight-cut, while bowls and shoulders stay soft and full, producing a contemporary, readable rhythm in both uppercase and lowercase.
This font performs well in headlines and short-to-medium text where a strong, contemporary voice is needed. Its wide, open shapes and steady color make it effective for branding, packaging, posters, and signage, and it can also suit UI or product communication when a friendly, assertive tone is desired.
The overall tone is modern and approachable, combining a confident presence with friendly, rounded shapes. Its steady weight and open forms feel straightforward and utilitarian without becoming cold, making it well-suited to contemporary branding and interface contexts.
The design appears intended to deliver a modern geometric sans that balances strong presence with friendly readability. Its consistent stroke weight, rounded construction, and open counters suggest an emphasis on clarity and contemporary versatility across display and prominent text settings.
The uppercase set reads strongly with broad, stable silhouettes and simple construction, while the lowercase maintains clear differentiation and open apertures for comfortable scanning. Numerals match the same robust, rounded construction, keeping visual consistency across alphanumerics at larger display sizes.