Sans Normal Alrid 12 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, signage, branding, ui labels, posters, modern, clean, confident, friendly, clarity, impact, versatility, neutrality, geometric, rounded, open counters, high contrast-less, generous spacing.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. Letterforms lean on circular and elliptical construction with open apertures and broad, even counters, giving the set a clear, airy rhythm despite the strong weight. Terminals are clean and mostly straight-cut; joins are controlled and consistent, with minimal modulation. Numerals follow the same geometric logic, with simple, sturdy shapes and an overall emphasis on clarity.
Well-suited to headline typography, branding systems, and signage where strong presence and quick recognition are important. It also works for UI labels, navigation, and short-to-medium text blocks when a clean, contemporary sans is needed, particularly at larger sizes where its geometry and spacing can breathe.
The tone is contemporary and straightforward, combining a friendly roundness with a confident, assertive presence. It feels pragmatic and utilitarian rather than expressive, with a polished, product-oriented neutrality that reads as approachable and dependable.
Designed to deliver a sturdy, contemporary sans voice built on geometric forms, prioritizing immediacy and legibility while retaining a friendly softness through rounded curves and open counters. The overall intent reads as a versatile display-to-interface workhorse with a clear, modern character.
The sample text shows stable color on the page and good separation between similar forms due to open counters and distinct silhouettes. Uppercase forms stay disciplined and geometric, while lowercase maintains a simple, workmanlike construction that supports continuous reading.