Sans Normal Lagav 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'NeoGram' by The Northern Block, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, modern, friendly, impact, motion, display, modernity, approachability, geometric, rounded, heavyweight, oblique, compact apertures.
A heavy, oblique sans with broad, rounded forms and smooth, low-friction curves. Stroke endings are clean and largely squared-off, while corners are softened to keep the texture cohesive at large sizes. The letterforms lean consistently forward, with compact apertures and sturdy joins that create a dense, high-impact rhythm. Numerals and capitals match the same robust construction, producing a uniform, poster-ready presence across the set.
Best suited to headlines, short statements, and brand marks where impact and speed are more important than fine detail. It works well for sports and fitness branding, event graphics, packaging callouts, and bold digital hero text, especially at medium to large sizes.
The overall tone is energetic and assertive, with a contemporary, sporty feel. Its strong forward slant and solid shapes suggest motion and momentum, while the rounded geometry keeps it approachable rather than aggressive.
The font appears designed to deliver a compact, high-energy voice in a modern sans framework, emphasizing momentum through a strong oblique stance and rounded, geometric construction. Its forms prioritize punchy presence and cohesive texture for display-driven typography.
The design favors solid counters and tight openings (notably in forms like S, a, e, and s), which increases visual weight and makes word shapes feel compact. The italic angle is pronounced and consistent, helping headlines read as fast and punchy.