Sans Normal Obdov 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Diodrum', 'Diodrum Arabic', 'Diodrum Cyrillic', 'Diodrum Greek', 'Diodrum Hebrew', and 'Diodrum Thai' by Indian Type Foundry; 'Breve Sans Text' by Monotype; and 'Domotika Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, playful, bold, approachable, casual, impact, approachability, modernity, simplicity, legibility, rounded, soft, sturdy, compact, geometric.
A heavy, rounded sans with broad, simplified shapes and consistently low stroke modulation. Curves are generously radiused and terminals tend to finish with soft, blunt edges, giving counters an open, bubbly feel. The overall construction leans geometric with steady, compact proportions; round letters like O/Q read as near-circular, while straights (E/F/H) are blocky and stable. Lowercase forms are simple and sturdy, with a single-storey a, a plain g, and a large, round i dot; figures are similarly robust with smooth, friendly curves.
Best suited to display applications where strong presence and quick recognition matter—headlines, posters, brand marks, packaging callouts, and promotional graphics. It can work for short UI labels or emphatic messaging, but its heavy color is more at home in large sizes than extended body text.
The tone is upbeat and approachable, projecting warmth and confidence rather than sharp authority. Its soft geometry and weighty color make it feel modern and friendly, with a slightly playful, poster-like energy.
The design appears intended to deliver maximum impact with a friendly, modern voice—prioritizing bold legibility, rounded geometry, and an inviting rhythm for attention-grabbing typography.
At text sizes the dense stroke weight creates strong typographic color, while the rounded joins help avoid harshness. The design favors clear silhouettes over fine detail, making it most impactful in short runs and larger settings.