Sans Superellipse Habog 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Belle Sans' by Park Street Studio, and 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, signage, packaging, ui labels, modern, confident, friendly, direct, utilitarian, clarity, impact, approachability, systematic, rounded, geometric, compact, blocky, stable.
A heavy, geometric sans with rounded-rectangle construction and smoothly curved joins. Strokes remain consistent throughout, producing sturdy letterforms with broad, open counters and minimal modulation. Curves on C, G, O, and S read as superelliptical rather than purely circular, while terminals are clean and squared-off with softened corners. Proportions are generously wide with a steady rhythm, and the lowercase shows compact, sturdy shapes with simple, unadorned detailing and clear punctuation-like dots on i and j.
This style performs especially well in headlines, logos, packaging, and signage where strong presence and quick recognition matter. The rounded geometry and even stroke weight also suit UI labels and short interface text, particularly at medium-to-large sizes where its uniform texture and open counters remain clear.
The overall tone is modern and confident, with a friendly softness coming from the rounded corners. It feels practical and no-nonsense, but approachable rather than clinical, making it suitable for contemporary brand voices that want clarity with warmth.
The design appears intended to deliver a contemporary geometric voice with softened edges: assertive enough for display use, yet approachable for everyday communication. Its consistent stroke behavior and rounded-rectangle shaping suggest an emphasis on clean reproduction and a cohesive, modern system feel across letters and numbers.
The numerals are large and solid, matching the letter weight closely for consistent color in mixed alphanumeric settings. Diagonals (A, V, W, X, Y) are robust and maintain the same heft as verticals, reinforcing an even, stable texture in headlines.