Sans Normal Lubuw 12 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Bari Sans' by JCFonts, and 'Santi' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promo, sporty, confident, punchy, contemporary, energetic, impact, motion, modernity, branding, slanted, geometric, rounded, compact, sturdy.
A heavy, slanted sans with smooth, rounded curves and firmly cut terminals. The letterforms show a geometric foundation with slightly squared-off joins and openings, producing a tight, compact rhythm. Counters are relatively small for the weight, and horizontals and curves maintain consistent thickness for a dense, high-impact silhouette. The italic angle is steady across caps, lowercase, and figures, giving the set a cohesive forward-leaning motion.
This font is best suited to display typography where impact and speed are priorities: headlines, posters, sports or athletic branding, product packaging, and promotional graphics. It can also work for short callouts and UI highlights where a strong, condensed-feeling texture is desirable, while longer text would typically require generous spacing and sizing.
The overall tone is assertive and energetic, with a sporty, headline-ready presence. Its bold massing and forward slant read as dynamic and modern, suited to messaging that wants to feel decisive and high momentum.
The design appears intended to deliver maximum visual punch in a slanted, contemporary sans format, balancing rounded geometry with compact spacing for a powerful, fast-paced look. It prioritizes bold presence and consistency across caps, lowercase, and numerals for branding and promotional use.
Round characters like O/0 and C maintain broad, even curves, while letters with diagonals (K, V, W, X, Y) emphasize sharp, fast-looking strokes against the otherwise rounded construction. Numerals are sturdy and blocky, matching the uppercase weight and maintaining strong legibility at display sizes.