Sans Normal Kemiz 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Aspira' by Durotype, 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Morandi' by Monotype, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, industrial, dynamic, compact, emphasis, speed, display, impact, modern utility, oblique, sturdy, punchy, high-impact, rounded.
This typeface is a heavy, oblique sans with compact proportions and broad, rounded curves. Strokes are consistently thick with minimal modulation, producing a dense, high-ink color and strong silhouette. Counters are relatively tight and apertures tend to be partially closed, while terminals are mostly clean and blunt, keeping the forms crisp at larger sizes. Overall spacing feels firm and slightly condensed in impression, reinforcing an assertive, forward-leaning rhythm.
It performs best in headlines, short statements, and display settings where impact and momentum are desired. The sturdy shapes and strong slant also suit branding, sports or performance-themed graphics, packaging callouts, and promotional materials that need a bold, kinetic look.
The slanted stance and solid weight give it a fast, energetic tone associated with motion and emphasis. It reads as confident and utilitarian rather than delicate, with a straightforward voice that feels suited to attention-grabbing messaging.
The design appears intended to deliver emphatic, motion-forward typography with a clean sans foundation, combining rounded geometry with a pronounced oblique angle for immediate visual punch.
In the numeral set, the forms are chunky and highly legible, with rounded shapes that match the letterforms’ smooth curvature. The italic angle is consistent across capitals, lowercase, and figures, creating an even, continuous flow in running text.