Sans Normal Inrav 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types and 'CF Mod Grotesk' by Fonts.GR (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, playful, friendly, retro, chunky, bubbly, impact, approachability, retro charm, readable display, branding, rounded, soft, blunt, compact, heavyweight.
A heavy, rounded sans with softened corners and generous curves that give the letters a chunky, pillowy silhouette. Strokes are broadly uniform, with subtly flattened terminals and rounded joins that keep counters open despite the weight. Proportions lean wide and sturdy, and the shapes favor simple, geometric construction with smooth bowls and minimal detailing. The lowercase is compact and bold, with a single-storey “a” and “g”, short ascenders/descenders, and round i/j dots that read clearly at display sizes.
Best suited to display applications such as headlines, posters, brand marks, packaging, and short callouts where a bold, friendly voice is needed. It can work for large UI labels or signage when a warm, rounded look is desired, but its dense texture is most effective in shorter text runs.
The overall tone is friendly and upbeat, with a throwback, poster-like presence. Its soft geometry and thick, approachable forms create a casual, comedic feel that suits lighthearted messaging more than formal or technical content.
The design appears intended to deliver maximum visual impact with a soft, welcoming personality. By combining very heavy strokes with rounded geometry and simplified letterforms, it targets playful branding and attention-led display typography.
The numerals and capitals maintain the same rounded, blocky rhythm, producing strong color on the line and a dense, attention-grabbing texture in paragraph-sized samples. The design’s broad forms and simplified details favor impact and clarity over fine typographic nuance.