Sans Normal Ludum 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Muller Next' by Fontfabric, 'Aalto Sans' by Los Andes, and 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, retro, energetic, impact, motion, approachability, display, rounded, bulky, compact counters, soft corners, slanted.
A heavy, slanted sans with broad proportions and rounded, inflated forms. Strokes are consistently thick with smooth, continuous curves and softened joins, producing compact inner counters and strong black shapes. The italic angle is pronounced and uniform, with a steady rhythm and sturdy terminals that keep the letters feeling grounded despite the forward lean. Numerals and capitals share the same robust, rounded construction for a cohesive, display-forward texture.
Best suited to headlines and short, impactful text where weight and slant can do the heavy lifting—posters, brand marks, packaging callouts, and sports or entertainment graphics. It can also work for large-format signage or social media titles where a compact, energetic texture is desirable.
The tone is bold and upbeat, with a sporty, high-impact presence that feels friendly rather than severe. Its rounded geometry and strong slant suggest motion and momentum, giving it an assertive, poster-like energy with a touch of retro advertising character.
The design appears aimed at delivering maximum impact with a warm, rounded silhouette and an unmistakable sense of speed. It prioritizes bold presence and confident readability at display sizes, using consistent thickness and a strong italic posture to create momentum and personality.
Round letters like O, Q, and G read as dense and powerful due to tight counters, while diagonals in A, V, W, X, and Y emphasize the forward drive. The lowercase maintains a simple, single-storey feel where applicable, reinforcing the casual, accessible voice.