Sans Normal Nogov 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa; 'Avenir Next Georgian', 'Avenir Next Hebrew', and 'Avenir Next Thai' by Linotype; and 'Camphor' and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, modernity, legibility, rounded, soft, chunky, geometric, clean.
This typeface is built from broad, rounded strokes with a distinctly geometric underpinning and softened corners. Counters are generous and largely circular, giving letters like O, C, and G a clean, open feel, while terminals tend to finish with smooth curves rather than sharp cuts. The proportions are expansive with substantial interior space, and the overall rhythm is steady and even across uppercase, lowercase, and numerals. Details such as the single-storey a and g, the compact shoulder on r, and the sturdy, simple numeral shapes reinforce a straightforward, contemporary sans construction.
It performs best in attention-grabbing contexts such as headlines, display typography, posters, signage, and brand marks where its broad shapes and rounded geometry can read quickly from a distance. It can also work for short UI labels or social graphics when a friendly, high-impact voice is needed, though it will be most effective at larger sizes.
The overall tone is upbeat and welcoming, with a bold presence that feels personable rather than formal. Its rounded geometry reads as contemporary and friendly, making it well-suited to messaging that aims to be clear, upbeat, and accessible.
The design appears intended to deliver a strong, modern sans voice with a friendly edge, using rounded geometric construction to balance impact with approachability. It prioritizes clear, simple letterforms and consistent rhythm for dependable readability in display-focused applications.
In text settings, the large forms and open counters maintain clarity and create a strong typographic color, while the rounded joins and consistent stroke behavior keep the texture smooth. The shapes lean toward simplicity and legibility, emphasizing clear silhouettes over intricate detailing.