Sans Normal Pules 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Vilanders' by Edignwn Type; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'ITC Officina Display' by ITC; 'Kyrial Sans Pro' by Mostardesign; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: kids branding, posters, packaging, stickers, headlines, playful, friendly, chunky, cartoonish, retro, attention grab, friendly tone, playful display, casual branding, rounded, blobby, soft, bouncy, informal.
A heavy, rounded sans with bulbous strokes and softly inflated terminals. Letterforms are built from broad, continuous curves with minimal straight segments, producing an overall “blobby” silhouette and gentle, rounded corners throughout. Counters are relatively small and often irregularly shaped, and joins can appear slightly pinched or uneven in a deliberate, hand-molded way. Spacing and widths vary noticeably from glyph to glyph, contributing to a lively rhythm; numerals follow the same chunky, rounded construction for a cohesive set.
Well suited for short, high-impact text in kids-oriented branding, playful packaging, posters, stickers, and informal signage. It works particularly well for headlines, logos, and splashy callouts where a friendly, chunky voice is desired, rather than extended small-size reading.
The font projects an upbeat, kid-friendly tone with a comedic, snackable presence—more like soft rubber lettering than rigid geometry. Its rounded mass and bouncy proportions feel approachable and humorous, with a casual energy suited to lighthearted messaging.
The design appears intended to deliver a bold, approachable display voice with a hand-formed, cartoon-like softness. Its variable widths and rounded, inflated shapes prioritize personality and warmth over strict regularity, aiming for immediate attention and an easygoing feel.
The heaviest parts of the forms and the tightened counters mean it reads best at display sizes, where the playful shaping and subtle irregularities are clear. Round letters like O and Q are especially plush, and diagonals (such as in V/W/X) retain the same soft, padded character rather than sharp points.