Sans Superellipse Hakup 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Air Corps JNL' by Jeff Levine, 'Refinery' by Kimmy Design, 'B52' by Komet & Flicker, and 'Octin College' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, sporty, tech, confident, retro, impact, modernize, labeling, distinctiveness, strength, rounded corners, squared bowls, stencil-like cuts, compact spacing, high contrast (shape).
A heavy, compact sans with squared, superellipse-style curves and generously rounded corners. Strokes stay largely uniform, with crisp terminals and frequent right-angle joins that give letters a machined, modular feel. Counters are rectangular-to-rounded-rectangle in character, and several glyphs show small cut-ins and notches that create a subtly segmented, stencil-adjacent texture. Overall proportions are tight and steady, producing a dense rhythm and strong silhouette in both caps and lowercase.
Best suited to headlines, posters, and bold branding where the compact, blocky shapes and rounded-square curves can read at a glance. It also works well for packaging, labels, and sports or tech-themed identity systems that benefit from an engineered, high-impact voice.
The tone reads tough and utilitarian, with a sporty, tech-forward edge. Its rounded-rectangle geometry feels modern and engineered, while the notched detailing adds a slightly retro display flavor reminiscent of equipment labeling and arcade-era graphics.
The design appears aimed at delivering maximum presence with a geometric, rounded-rect construction that stays friendly at the corners while remaining firmly industrial. The small notches and squared counters suggest an intention to add character and recognizability without sacrificing legibility in short display text.
Caps are wide and assertive with squarish round letters (notably in forms like O, D, and Q), and diagonals remain clean and sturdy in letters like V, W, and X. Numerals match the same rounded-rectangle construction for a cohesive set, staying highly legible at large sizes where the cut details become part of the personality.