Sans Normal Jaduf 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Gremlin' by Hazztype, 'Otoiwo Grotesk' by Pepper Type, and 'Brice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, retro, chunky, punchy, attention grabbing, approachability, retro appeal, display impact, rounded, soft corners, bulbous, heavyweight, tight apertures.
A heavy, rounded sans with broad, cushioned strokes and compact internal counters. Curves are generous and slightly squarish at turning points, giving letters a soft, molded look rather than a sharp geometric one. The face keeps a sturdy, even rhythm with short joins and tight apertures in letters like C, S, and e, while bowls (o, b, p, q) stay full and stable. Terminals are blunt and smoothly finished, and the numerals echo the same inflated proportions, producing strong color and presence at display sizes.
Best suited to headlines, posters, packaging, and brand marks where a bold, welcoming voice is needed. It performs particularly well in short phrases and large sizes, where its tight counters and thick curves create a strong, graphic block of text.
The overall tone feels friendly and extroverted, with a retro-leaning, toy-like warmth. Its chunky forms read as approachable and fun rather than formal, adding energy and personality to headlines.
The design appears intended to deliver maximum impact with a soft, approachable character—combining rounded construction with dense, confident letterforms for attention-grabbing display typography.
Round letters maintain consistent heft, while diagonals (V, W, X, Y) appear slightly sharpened at their outer tips, adding a bit of snap to an otherwise soft silhouette. The lowercase has a sturdy, compact feel with pronounced roundness in a, g, and e, and the punctuation in the sample text suggests it holds up well in dense settings when used large.