Sans Superellipse Hulem 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Congress Sans' by Club Type, 'Sans Beam' by Stawix, and 'Parisine Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, industrial, sporty, retro, confident, high impact, sturdy clarity, friendly strength, signage readiness, blocky, rounded, compact, heavy, utilitarian.
This typeface is built from chunky, rounded-rectangle forms with broad curves and squared-off terminals, creating a sturdy, compact silhouette. Counters are relatively small and openings are tight, giving letters a dense, poster-like color on the page. Strokes stay consistently heavy with minimal modulation, and curves (C, G, O, S) read as softened superellipses rather than perfect circles. The lowercase is simple and robust, with a single-storey a and g, short extenders, and a generally compact rhythm; figures are similarly heavy and condensed in detail, designed to hold shape at large sizes.
It performs best in short, high-impact settings such as headlines, posters, logos, packaging, and wayfinding where the bold mass and rounded blocks can read clearly from a distance. The font’s dense texture makes it especially suitable for sports, industrial, and product-centric branding that benefits from a strong, solid typographic voice.
The overall tone is assertive and no-nonsense, with a friendly softness from the rounded geometry. It suggests utility and impact—more workwear and signage than refinement—while still feeling approachable and contemporary. The dense texture and simplified shapes also nod to retro athletic and mid-century display lettering.
The design appears intended to deliver maximum visual impact through simplified, rounded-rectilinear construction and a compact, uniform rhythm. Its geometry prioritizes bold legibility and a distinctive blocky personality suited to display communication rather than delicate reading.
At text sizes the tight apertures and smaller counters can look dark and compact, while at display sizes the rounded corners and block construction become a defining stylistic feature. Wide uppercase shapes and heavy punctuation contribute to a strong headline presence.